RCS MEDIA SOLUTIONS - from concept to execution and beyond. RCS Media Solutions can manage the campaign from concept to execution. Santos indicates that “as a boutique agency, RCS Media Solutions can provide a personalized approach to its clients needs and be able to recommend the best media avenue possible at the best possible price. We’re on call 24/7.” The idea of launching a media planning and buying company was based on Santos’ goal to always provide added value and personalized customer service. “When clients ask; how do I advertise on the TTC? how do I advertise on a billboard? How do I advertise in Radio or TV? I want them to be able to come to us for a one stop shop solution,” explains Santos. The company has received extremely positive response in the market as it has already negotiated a number of deals for some high profile clients nationwide. This might be the result of clients trusting Santos’ already well-established reputation of being committed to his client’s needs first and foremost, which is reflected in the company’s mission: “To work exclusively on our clients’ behalf by making sure their media buys provide the best return on investment possible. Honesty and integrity are at the heart of what we do and we will not compromise on those values, our client’s interests are our interest and as such we take ownership of the process.” With such a great start, the company is already positioning itself to achieve its short and long term goals. Within the next year, RCS Media Solutions plans to recruit some highly trained individuals to join its team and grow to a number of regional offices, as well as securing more inventory to offer its clients. In the long term RCS Media Solutions plans to leverage its relationships with media suppliers and buyers by joining a North America wide network of media agencies with an emphasis in the U.S market where the company is currently exploring various expansion options. |
