How he made a vision become a reality. Entrepreneurs everywhere know that starting a new company is never easy, let alone in an industry that is highly competitive with significant big players. So what made Rudy think that he could pull this off? Simple, "a have a vision for what a media company should be. It must have 3 important ingredients: First, make sure the clients know and feel they are the company's most important asset. Second, have deep media knowledge of various platforms across the country. Third, share these ideals and skills with clients." Sure, having a vision is a good start but making it a reality is what really counts. For this Rudy leverage his professionalism. Although he is quite shy when asked what his top strengths in the media buying and selling industry are, one is quick to realize that negotiating is right at the top of the list. Rudy has many years of experience of being as he calls himself "a negotiator at heart". That coupled with a keen eye to see through the clutter of offerings out in the media landscape, makes him a very good strategic partner for any advertiser who wants to reach the customer in an effective way. In addition, Rudy has experience working directly with clients or advertising agencies and has always ensured that the client knows where every penny spent on a marketing campaign is going. That is why being accountable is another value that Rudy holds high. As a result, Rudy ensures that RCS Media Solutions offers a total service of media planning, media buying, plan implementation and post-implementation evaluation. "I truly enjoy working on determining the optimal media mix for a client based on the brand requirements, the target audience and of course the budget. After I have delivered, I want to ensure they are happy with the results," indicates Santos. Rudy realizes that as the industry continues to grow, clients look for a company that can provide competitive rates but also added value insights that make it truly a strategic partner, which is what Rudy wants to turn RCS Media Solution into. Hence, he keeps abreast of the industry through seminars and specials events, but mainly by watching how customer react to the media he sell (yes he often goes out to the street to see who is looking at what sign!). With Rudy's vision and commitment, plus his experience in the industry and negotiating skills, it is clear that RCS Media Solutions will soon capture the attention of advertisers across the country in addition to those who have already taken notice. For further information contact Rudy Santos, Managing Partner at RCS Media Solutions. |
