We are at a very exciting stage in the advertising world today. Now more than ever advertisers are able to connect with their customers at levels never before seen and from a media buyers perspective the costs have never been better.
Whether you’re launching a new brand or maintaining market share, the possibilities are quite literally endless. The beauty about traditional forms of advertising is that they serve as a very nice conduit to other forms of advertising. Think about the website on a billboard or the QR code on a subway ad, not to mention all the fun that can be had with transit shelters. Coupled with social media, this becomes even easier because the customers who are viewing your Facebook page or subscribing to your Twitter account WANT to be there.
For further information contact Rudy Santos, Managing Partner at RCS Media Solutions.